Social media and business is becoming increasingly closely aligned. This article will discuss the different ways in which social media and business are becoming more closely associated. But how much is social media having an influence? and how are businesses responding?
Business Activity On Social Media
There are a variety of ways in which different businesses are staying active on social media. One of the most common ways for a business to stay active on social media is to post updates based on significant events within the business e.g opening a new premises or securing a new contract with a high profile client.
It tends to be larger companies that are posting about big businesses and changes that are occurring within the business. However not all businesses have the capability and capacity in order to produce these regular updates. Therefore , it is important that steps are taken by smaller businesses to try and enhance and improve their social media presence.
Why Is Social Media Becoming Important?
There are a variety of different types of reasons as to why social media is becoming important within business. One of the main reasons why social media is becoming important within the private sector is a businesses mission statement as well as their moral standing.
Increasingly businesses are being drawn into political standpoints as well societal issues. Generally speaking it is better if a business avoids getting involved in these issues as it can cause controversy or outcry if it does not stand with the status quo.
For example , one business that has been ridiculed widely on social media has been Apple. Apple is well known for a number of unethical practices such as using slave labour in china as well as avoiding tax through multiple multi-layered tax avoidance schemes and techniques.
Therefore it can be summarised that although having a social media presence is useful for business , it is important that it is actively monitored and improved regularly to ensure that the business is keeping in line with guidance and clear issues.
How Can Businesses Optimise Their Social Media Presence?
There are a variety of different types of ways through which businesses can optimise their overall social media presence. One of the most effective ways through which a business can optimise your social media presence is through the use of SEO.
SEO can be used to improve the number of searches that your business is receiving as well as making sure that your social media outlets attract new leads.
What makes SEO and social media great is the fact that they complement each other. For example if you post regularly on social media then it is highly likely that your business may see the benefits of this in terms of leads and enquiries.
Overall to conclude it is clear that social media has an active and influential role in business overall. Therefore it is important that both are consistently used together in order to achieve the best results for the business and its associates.
